Book Review-The Social Organization

My colleague Pierre DeBois was kind enough to quote me in his comprehensivwe book review of The Social Organization on He blogs about marketing, finance, social media, and analytics at his blog Zimana.

He opens the review with “Deborah Shane, author and branding strategist, once coined the phrase “raise your business metabolism.”  It refers to increasing the pulse of how a business responds to its environment.

He continues with, “given the increased spending expected for social media campaigns – Forrester predicts $4.4 billion in social media interactive spending by 2016 — it should be no surprise that businesses are scrambling to raise their metabolism on social media.

Check out one of the best books and reviews about using social media in the 21st century  The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees.

It talk about how we are using social media to managing employees and customers in ways we never imagined but that are so effective today!

Makes sense that the  Authors Anthony Bradley and Mark P. McDonald, group vice presidents come from Gartner Research, a leading business and consumer trends company.

Great ideas and insights into how we can all use online communities to communicate, serve and yes sell!


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