Building relationships takes time but growing and maintaining them long term takes just as much if not more especially today.
“Marketing battles take place in the mind of a consumer or prospect. That’s where you win. That’s where you lose.” Jack Trout, Ad Exec and Author
We live in seriously disposable and fast moving times. People outgrow their use for things and each other, sadly rather quickly. I always take note when people talk about following people and companies for a “long time.” That’s really hard to do today.
So how do you build long term loyalty?
How do you win the battle in the minds of the consumer?
Building and fostering loyalty with people who have value to us is a two way daily commitment that has long term benefits. We build loyalty one mutual action at a time.