The Beginning Of A New Era of Relevance

My colleague and friend Brian Solis just published an article that is a stunning confirmation of what we have all been seeing, experiencing and living, regarding the end of business as we have known it, or business as usual. Business as usual is now an ongoing, changing and fluid happening and daily occurrence and experience. The best practice and attitude is to enthusiastically embrace it as our new reality and relevance.

When I wrote my book, Career Transition-make the shift in 2010, I simply wanted to tell my story, but instead, I saw a clear trend emerge that is now our new career norm.

Career Transition is no longer a periodic happening or occurrence, it is a way of life.


Solis opens the article with part of the timeless lyric from Bob Dylan’s 1964 tune, The Times They are a Changin.

Come gather ’round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You’ll be drenched to the bone
If your time to you
Is worth savin’
Then you better start swimmin’
Or you’ll sink like a stone
For the times they are a-changin’.
~ Bob Dylan

Solis suggests we ” Carefully read, and feel, what it is he’s saying and savor the moment to connect the meaning of his words to the challenges you face today. His message is as important and true today as it was when they were first written in 1964. The tide is indeed once again turning. And even though the 60s now live in the history books, right here, right now, Dylan is telling us once again that this is our time to not only sink or swim, but to do something amazing”.

Change is scary, overwhelming and can be ill timed. We sometimes don’t want to change. We cannot control change or the pace of it, but we can decide to use it, value it and leverage it to be happy, useful and as he says “do something amazing”.

We are all in this together.

He offers us The 10 Steps to New Relevance.

Brilliant, radical and necessary.

No need to be afraid of it. Give yourself over to it and let it lead you to wonderful new places!”Even though it is the end of business as usual, it is the beginning of a new age of opportunity. The consumer revolution is already underway, and the question is: How do you better understand the role you play in this production as a connected or social consumer as well as business professional”?


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