#trusthewhy Book

 Buy it NOW.


Available June 2 on Amazon.com


A Blog to eBook Collection by Deborah Shane Available NOW!




‘To live is not merely to breathe, it is to act; it is to make use of our organs, senses, faculties,
of all those parts of ourselves which give us the feeling of existence.’ -Jean-Jacques Rousseau

I have always thought of myself as a “spiritual entrepreneur”.  Kindness and humor are my superpowers. Giving, receiving and encouraging them.

Spiritual entrepreneurs believe and demonstrate: “you can’t keep it unless you give it away”.


Available June 2 on Amazon.com

They serve and help people with an optimism and authenticity that builds mutually respectful relationships as the foundation for thriving in the connectivity economy and culture required more than ever today to endure and be successful.

The Global Financial Crisis of 2008 is considered by many economists to be the worst financial crisis since the Great Depression of the 1930’s. It resulted in the threat of total collapse of large financial institutions, the bailout of banks by national governments, and downturns in stock markets around the world. The crisis played a significant role in the failure of key businesses, declines in consumer wealth estimated in trillions of U.S. dollars, and a downturn in economic activity.

This catastrophic event caught most people off guard because they were simply unprepared for this kind of a shift and change after being lulled by a period of success fueled by the housing boom and loose lending.

I launched my entrepreneurial venture and dream to have my own business just prior in February 2007 with optimism, capital and a plan. Who could have possibly known the extent of what was coming?

I probably was more prepared, armed and willing than many to do whatever I needed to do to streamline, economize and work smart to navigate the times. I wanted to assist others in learning and embrace the new tools, rules and best practices that would be needed to survive. Most did not, but many did.

We are never completely prepared for life and what it puts in our path, but we must live in and focus on the present, the NOW always with an eye on the unexpected, the next, the future.

That’s the WHY.  It’s what’s happening NOW, the best practices of the moment, it’s the fundamental things people do to get through things, move ahead and thrive. It’s not a secret, a mystery or hiding. It’s all around us and always inside of us.

That’s the WHY we need to have accountability, optimism, use social media, be authentic, encourage humor and have impeccable integrity.

People ask me all the time why they need to do certain things especially that they don’t want to do, but still get results. We all have resisted change, but you can’t get the results without going through change and building the foundation and tools that help you achieve it.

If we learned anything from that economic crisis, it is that we must stay up to date, as current as we can and don’t fall behind. Relevance is the most coveted ideal anyone can commit to. Pay attention. Be present. Keep moving. Change is a door. Trust yourself more. Swim with the stream not against it.

As I thought about the “why” of things, it became the intriguing idea and thought for this book.

No matter what is going on in our business world and personal life, it always comes back to our timeless, tested professional fundamentals, personal values and humor in all of our affairs that guide and propel us through it.

This ebook is a collection of 56 articles which have been featured on the national websites I have been writing for. They chronicle my professional and personal journey and transitions through these times. They highlight what I have learned, done and continue to do. I also feature 15 trusted and valued colleagues, that I have met along the way who are influential voices in business, marketing, social media and careers, who have influenced me.

This collection will offer an array of evergreen ideas, resources and tools that can motivate and inspire anyone through moments of change, challenge and transition. It is a go to resource that can be used to refresh, remind and recharge people and give them a jolt of direction, purpose and optimism. The articles highlight professional fundamentals and personal values that are timeless and tested solutions stressing relevance as a keystone  for professional advancement.

Be as prepared as you can be in the present for whatever life throws your way.

From integrity, consistency, optimism and commitment to kindness, humor, curiosity and creativity the solutions always defer back to professional fundamentals, personal values and humor that ultimately get us through anything.

Buy it NOW!

These respected and trusted colleagues have been my mentors, motivators and mirrors as well as resources for so many others who have used their insight and expertise to impact their success.

Anita Campbell-CEO and Publisher of  Small Business Trends, @smallbiztrends
JT O Donnell-LinkedIn Influencer and Founder Careerealism.com, @jtodonnell
Joe Pulizzi-Content Evangelist, Founder Content Marketing Institute , @joepulizzi
Dan Schawbel-Author, Forbes Columnist, Career Futurist, @danschawbel
Jack NadelGlobal Entrepreneur, Author, Award Winning Small Business Mentor, @jacknadel
Brian Moran-Small Business Entrepreneur at  SmallBusinessEdge.com, @brianmoran
Henry Mason-Managing Director Trend Analyst at Trendwatching.com, @Trendwatching.com
Emily Bennington-Career Leadership at EmilyBennington.com, @emilybennington
Tory Johnson-Author, GMA Media Contributor, Entrepreneur, @toryjohnson

Ramon Ray-Technology Evangelist, Founder Smallbiztechnology.com, @ramonray
Liz Lynch-Author Smart Networking, Founder Center For Networking Excellence, @liz_lynch
Charly Caldwell-Internet Marketing Expert, Founder Internet Services Group, @charlycaldwell2
Andy and Carrie Robinson-Executive Career Coaches CRG Leadership InstituteLLC, @andyrobinson, @carrierobinson
Melinda Emerson-Author, Huff Post Columnist, @SmallBizlady
Mark AndersonAndertoon’s Small Business Cartoons, @andertoons

Thanks to SmallBiztrends.com, Personalbrandingblog.com, Careerealism.com, Forbes.com, Entrepreneur.com, Monster.com, BusinessInsider.com and the Coca-Cola Blog for featuring my expertise.

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Available NOW on Amazon.com

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